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If You Work In The Business Of Podcasting, You Need A Podcast
Podcast Pontifications

If You Work In The Business Of Podcasting, You Need A Podcast

Apr 13 2022 • 9m 32s

Show Notes

Podcasting's purveyors of picks and shovels—the myriad service providers that make our space an actual industry—are filled with smart people. But smarts only gets you so far. What's needed is experience. I have a pointed, actionable message for everyone who works in the business of podcasting. If you work in the business of podcasting, you need to be a podcaster. If you're feeling called out right now, relax. I'm not advocating for your immediate dismissal. My position is that you should want to have your own podcast, either a solo show or a group effort, because being a podcaster will make you better at your job. It will accelerate your career trajectory. It will increase your value, present and future, and it will make you all the more resilient and able to withstand the upheaval our industry faces every single day.By becoming a person who works in the business of podcasting and is a podcaster, you'll gain a greater appreciation for the role you play in the podcast ecosystem at your job that no amount of training can ever provide. By becoming a person who works in the business of podcasting and is a podcaster, you'll have more than just an appreciation of the effort it takes to put out a podcast; you'll gain empathy for the clients of your company who do. That empathy will lead to understanding, and understanding will make you more efficient and more effective because you'll know the crux points faced as a podcaster because you too faced them as a podcaster. But I do not care what your show is about, where you host it, and even if you can grow it. Sure, start on a free hosting platform. Collaborate if you can. But also try your hand at every aspect. Start with free tools. Spend time hanging out in online communities. All of that is valuable experience. Just don't worry about making a hit, finding sponsors, or landing big guests.All you have to do is learn what it truly means to make a podcast. I assure you that doing so will make you that much more valuable to the podcast-related company you work for today, as well as podcast-related companies you might work for tomorrow.-----Sponsored by:Captivate.fm, the world's only growth-oriented podcast hosting company-----Links-----GarageBandAudacityDescript Hindenburg ProAdobe Audition Pro ToolsCanvaTwitter SpacesGot a podcasting service? Become a sponsor of Podcast Pontifications.Serious about podcasting? Join the Advancing Podcasting Community today!-----Podcast...
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