Rocky serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and they make profit a priority! As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first!
![S3:04: [Rocky Lalvani] Profit comes first!](/images/fallback-image.png)
